Born in Jerez de la Frontera and raised in Melilla, he settled in Malaga at the age of 18, where he completed his university studies in Environmental Sciences. Since he was young he has been interested in flamenco and photography, being at this university stage where he delves into both disciplines. He creates his own blog where he develops criticism and documentary photography on flamenco. He continues to develop both disciplines in the Diario Sur de Málaga. His activism grows during his stay in Madrid, where he is part of the board of the Círculo Flamenco de Madrid and begins to enter cultural management. Finally he decides to create his own company, Larache Producciones, specialized in artist management, programming development and production of shows related to flamenco art. During all this time he continues to carry out his photographic work.